About Nantahala Outdoor Center
NOC’s 18,000 square-foot flagship store sits at the downtown Gatlinburg entrance to Great Smoky Mountains National Park. NOC Gatlinburg carries everything necessary to enjoy excursions into the Smokies including our signature “gifts, gear and guidance.”
The in-store shopping experience is unique and fun, boasting a swinging rope bridge, a kid-friendly bear cave and a giant fireplace for warming up on cool days. We also help guests plan whitewater rafting and other guided Smokies outdoor adventures in-store.
NOC Gatlinburg features The North Face Summit Shop, 1,000 feet of only TNF with a complete line up of gear, footwear, outerwear and apparel for hiking, camping, running and casual living.
We also feature these other top manufacturers:
ChacoBlack Diamond Equipment
NOC Gatlinburg also provides a large selection of vacation essentials like shoes, sandals, swimsuits, sunglasses, hats, jackets, coats, gloves, or even headphones on a seasonal basis.