DISCOVERY MAP INTERNATIONAL
MARKETING COORDINATOR
Job Description

 

Company Overview
Discovery Map International (DMI) is a leading map and guide publishing company. Together with its franchisees, DMI publishes hand-drawn destination maps and a companion app to help travelers enjoy better experiences. Founded 51 years ago, DMI's maps are free to consumers in over 120 markets across the US. Headquartered in Waitsfield VT, DMI has 7 full-time employees and 2 web development subcontractors.

As DMI rolls out its mobile app, the company seeks an ambitious, experienced, and skilled individual to build consumer and merchant awareness.

Position Summary
The successful candidate will manage newsletter campaigns, WordPress websites, and a GoHighLevel CRM, and run paid campaigns in Meta and Google Ads. They will be a problem solver who understands media, is comfortable owning the full marketing mix for a small team, and can manage multiple projects at once.

Required Skills

  • 5+ years of work experience in marketing and brand management
  • Experience with app marketing, including App Store Optimization (ASO) and app install/engagement campaigns
  • Working knowledge of SEO, particularly local and multi-location SEO
  • Comfort with marketing analytics and reporting (GA4, UTM tracking, campaign dashboards)
  • Experience with CRM/marketing automation platforms (GoHighLevel or similar) beyond basic email sends
  • Familiarity with design tools (Canva, Adobe Express, or similar) for quick-turn content
  • Basic video/short-form content skills for social
  • Team player who is happy to support colleagues and third-party vendors
  • Strong time management, organizational, and problem-solving skills
  • A self-starting problem-solver
  • Strong written and verbal communication skills

Position Functions

Responsible for managing a portfolio of assets including:

  • Social media channels, including short-form video content
  • Content creation for consumer-facing websites, with an SEO lens
  • Multiple newsletter and lifecycle/automated email campaigns
  • Paid digital advertising campaigns (Meta, Google Ads)
  • App marketing and promotion (ASO, install campaigns, in-app/push messaging) to support the mobile app rollout

Cross-Functional

  • Collaborates with colleagues and franchise owners to identify and address marketing opportunities, including co-op and merchant/partner marketing initiatives
  • Monitors metrics and redeploys resources to achieve marketing goals, using GA4 and campaign dashboards to track performance across channels

Fine Print

  • Reports to DMI president
  • Full-time, salaried. IRA SIMPLE and Paid Time Off schedule apply.
  • Salary range between $50-60k, commensurate with exprerience.
  • Local preferred; open to remote/hybrid for the right candidate

Interested individuals are requested to send a Letter of Interest to Contact@discoverymap.com

COMPLETE THE APPLICATION HERE.  Thank you for your interest!