Canadian Business Franchise Highlights Discovery Map as "Unusual Franchise"
The first Canadian franchisee is Vaughn McIntyre, who serves New Brunswick’s Charlotte County, including the tourist town of St. Andrews and Grand Manan Island.
Unusual Franchises: Discovery Map International
First developed in 1974 for Vermont’s ski resort towns, Discovery Map International is—as the name might suggest—a franchise system that prints customized maps for tourists and earns its revenue through local advertising.
“Our franchisees have a different journey than those with other systems,” says Peter Hans, president. “Many only work seasonally, some are retired and others are parents who want to tailor their work schedule around their kids, but they all engage with their community, nurture their business and are aggressive with distribution to tourist info centres and other key sites in their area.”