It All Started When…

Founder Josh Loeb hosted an intimate series of dinners at his tree house-like home nestled in Rustic Canyon. He’d shop at the nearby Santa Monica Farmers’ Market for the best produce and come up with different themes for each night. Lovers of quality food and wine would gather around a long, candlelit table to share the joy of a meal created with thought and passion. New friends were made, stories were told and favorite wines were discovered. This is what inspired the idea behind Rustic Canyon, which opened in December 2006. Soon after, Zoe Nathan, also a Santa Monica native, joined the team as Pastry Chef. With their friend Colby Goff, Josh and Zoe began organically opening more restaurants in the neighborhood that filled a missing niche, such as a farmers’ market-driven ice cream shop, pizza parlor or beachside Mexican restaurant.

Our Rustic Canyon Family includes a variety of dining destinations, all in partnership with some of our favorite people and incredibly, talented chefs. We embrace seasonality and make as much as possible in-house using classic craftsmanship and technique, while sourcing the highest-quality ingredients from local farmers and vendors with sustainable practices. We believe in creating welcoming spaces for everyone, and really take “family” to heart, by ensuring our employees and all who walk through our doors feel at home.